Taking Matters in Hand

Another great example of the promise and the power of social media.

Reid Gower is a big fan of NASA, but has been very frustrated by the Agency's lackluster marketing. In particular, he feels that they have really dropped the ball in terms of using social media.

So out of frustration as much as anything else he put his own video together for them and posted it to his YouTube page. Gower wants to help rekindle public interest in what he feels is "the most fascinating, adventurous, epic institution every devised by human beings".  And since NASA is doing such a poor job of it, Gower decided to take matters into his own hands.

This one young man (24 years old), working alone, produced one hell of a video. It's only been up for a day, and it's waves are already rippling across the Internet. Let's hope NASA takes note, and is appropriately moved. I know I was.